nudge

Nudge Theory

Posted on 7 septiembre, 2015

Nudge theory (or Nudge) is a concept in behavioural science, political theory and economics which argues that positive reinforcement and indirect suggestions to try to achieve non-forcedcompliance can influence the motives, incentives and decision making of groups and individuals, at least as effectively – if not more effectively – than direct instruction, legislation, or enforcement.

Nudge theory’s most celebrated influences include the formation of a British Behavioural Insights Team, often called the ‘Nudge Unit’, at the British Cabinet Office, headed by Dr David Halpern[1]and US President Barack Obama’s appointment of Cass R. Sunstein as administrator of the Office of Information and Regulatory Affairs.[2][3][4] In Australia, the government of New South Wales established a Behavioural Insights community of practice.

The “Nudge” idea has been criticised. Dr Tammy Boyce, from public health foundation The King’s Fund, has said:

We need to move away from short-term, politically motivated initiatives such as the ‘nudging people’ idea, which are not based on any good evidence and don’t help people make long-term behaviour changes.[5]

Sobre 

Javier Llinares Salas, dedicado a la búsqueda de valor para Organizaciones. Desde 2008 se desempeña como CEO de Autoritas Consulting. Licenciado en Psicología por la Universidad Autónoma de Barcelona; Máster en Administración de Empresas y Máster in Business Administration

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